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91% of businesses use video as a marketing tool, according to Nogen Tech. In today’s digital world, videos are the go-to way to capture attention and connect with people. Video content blends in different mediums like text, music, images, and offers the audience a multi-sensory experience. With social media and streaming platforms as the sources of entertainment and information, using videos in your digital marketing strategy is essential than ever in 2023. Here are five video content ideas to boost your digital marketing efforts and win the trust of your target audience:

1. Educational How-To Videos

How-to videos, also known as tutorial or instructional videos, teaches the audience a specific concept or skill. By understanding the pain points of your target audience and crafting an educational ‘how-to’ video to address their problem, you get in their shoes and support them by offering a useful solution. This empathetic approach not only helps your viewers but also positions your brand as a helpful and reliable resource.

As affirmed by HubSpot, how-to videos help engage your audience, build credibility, and increase your brand awareness. HubSpot also discovered that out of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos.

One thing is confirmed in educational how-to videos: you are providing value to your target audience while passively making them aware of your brand. Through a well-produced ‘how-to’ video, you can guide your viewers through their problem-solving journey, demonstrating your expertise and building trust along the way.

2. Customer Testimonials and Success Stories

Companies often make strong claims about their products or services in their marketing. Customer testimonials provide real evidence that these claims are more than just words.

According to BigCommerce, 72% of consumers say positive testimonials and reviews increase their trust in a business. When real customers say good things, it shows that the company’s promises are backed by actual results, demonstrating the genuine value that their offerings bring to real people.

Videos allow you to capture not only words but also facial expressions, tone of voice, and body language. These elements add depth and authenticity to the testimonial, making it more compelling and emotionally engaging.

Also, watching an actual person sharing their story creates a sense of connection that text alone cannot achieve. This builds trust and encourages potential customers to relate to the person in the video, envisioning themselves experiencing similar benefits and results.

Companies like Slack, Zoom, and Motorola leverage video testimonials to showcase the remarkable results they have achieved for their clients.

3. Product Demo

73% of consumers are more likely to buy a product or sign up for a service after watching videos that explain a product or service.

Product demo/ tutorials can provide more clarity on the features and benefits of your product. A video content demonstrating your product and how to use it can take the abstract notion of what your product does and transform it into a tangible experience for the potential customers.

These videos offer the benefit of providing tangible evidence of your product’s functionality, aiding consumers in their decision-making process.Viewers can watch, interact with, and grasp the practicality of your product.

The visual representation bridges the gap between understanding a product’s features and truly seeing its benefits. This not only helps communicate your product’s value but also ensures that your brand remains in their memory. This familiarity not only establishes trust but also cultivates a lasting connection with your brand.

4. Behind the Scenes

Behind-the-scenes videos are a powerful tool that offers the audiences a glimpse into the inner workings of your company. By sharing your brand’s journey, values, and the faces behind it all, you cultivate a community of loyal supporters and show your brand’s authenticity.

These videos have the remarkable ability to evoke emotions. When viewers witness the dedication, challenges, and successes of your team, they become emotionally invested. Behind-the-scenes videos that document hurdles and solutions not only showcase your problem-solving skills but also create relatability. This shared journey strengthens the bond between your business and its audience.

This emotional connection transcends transactional relationships and changes customers into brand advocates who genuinely care about your brand and its success.

You can strategically employ behind-the-scenes videos to tease upcoming launches or events. By offering sneak peeks of what’s in the pipeline, you build anticipation and excitement.

5. Interactive Q&A Sessions or Live Streams

Interactive Q&A sessions and live streams go beyond the limits of one-sided communication. They bridge the gap between your brand and its audience, creating a platform where genuine conversations, involving both the parties, can take place.

Unlike pre-recorded content, live streams allow viewers to participate actively, ask questions, and receive immediate responses. This instant dialogue transforms passive viewers into engaged participants, creating a stronger sense of connection.

By engaging in open conversations and addressing queries directly, you demonstrate transparency and authenticity. This, in turn, builds trust as your audience witnesses your willingness to engage, listen, and provide valuable insights. Through these direct interactions, you’re not just delivering information – you’re also building a community.

Conclusion

In today’s noisy and often impersonal digital landscape, video content helps you build authenticity, trust, and engagement. Through the powerful lens of video content, you can let your brand’s unique story shine. These five formats can help you attract potential customers and turn them into loyal supporters and advocates of your brand.